Wild, Feminine & Handmade
Somewhere between grit & femininity Effy the Label is designed for women who crave something rare. Handmade limited Non-Toxic pieces in OEKO-TEX certified skin safe. Made from recycled yarn, designed to be customized for women who romanticize being outside
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More Than Swimwear
Effy the Label is a one woman show created for adventurous & creative women seeking something different in both fit & sustainability. What started as frustration with fast fashion and greenwashing turned into creating something of her own. Designed by Chell in Kalispell, Montana, each piece is handmade from responsibly sourced organic and recycled materials, with separates that let you mix sizes in tops and bottoms for a fit that feels made for you. Feminine, effortless, with a hint of grit.
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