Effy the Label is a heartfelt passion project, a one-woman show created and run by, Chell. Every piece is hand-cut and sewn in a home studio in Kalispell, Montana. We believe in the art of sustainability that is slow fashion and the beauty & creativity, poured into each unique item. The brand is named after Chell's daughter, Effy, who inspired her to reconnect with her whimsical and creative side after becoming a mother, a feeling she almost lost but was reminded of the magic in everyday moments and the simple beauty of creating and self-expression. Effy the label is designed for the women who are not ready to let go of that feeling and are ready to reveal their inner goddess.