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We envision a more playful take on  swimsuits, a space where femininity & creativity is dreamt of- where every piece is made to order and every cut of the fabric has been made by hand. It’s slow fashion, for the wanderlust chasers. 

The Deets

Sustainability

All pieces are completely cut & made to order.

Fabric

All fabric is SPF 50, Salt water resistant & chlorine resistant

Uniquely Us

Our prints are inspired by the beauty of nature and the magic in dreams 🐚🧚All prints are thought up by Effy the Label and put together with the help of talented female graphic designers.

Location

Made in Beautiful Montana

Sizes

We carry at the moment sizes XS-XXL

  • ★★★★★

    Oh my goshhhh the scrunchie bottoms from Effy the Label are so comfortable! I wanted a swimsuit that every other girl wouldn’t have. I’ve been wearing it all summer!

    -Ashlie W

    Shop 

Meet the Brand

Each Swimsuit is handmade and dreamt of by me, Chell. I make each swimsuit right here in my studio in Northern Montana with a ton of love. The brand came out of my own love for creating and to be able to share this creative journey with other women. Effy is designed for the incredible women who inspire me and those who wear it. My dream is to continue creating one-of-a-kind swimsuits for many more years.

Slow Fashion

Embracing the principles of slow fashion, please allow up to 3 weeks for your order to be shipped.