Wild, Feminine & Handmade
Handmade Bikinis made from recycled yarn, designed to be customized and worn your way
Find what feels like you
Wear it barefoot
for river swims, mountain air and all the days you don't plan
femme casual lounge, to romanticize the everyday
More Than Swimwear
Effy the label is a one woman show by Chell. Based in Kalispell, Montana. Created with responsibly sourced organic and recycled materials each piece's handmade to wear beyond the water, feminine, effortless with a hint of grit and designed to be different from the rest.
Ruffles & Bows with a hint of Nostalgia
You deserve all the moments
Feminine Pieces with a little grit
Effy the Label is a one woman brand based in Kalispell Montana. Each Piece is thoughtfully made using organic and recycled materials. Handmade, effortless & for the free spirited
Responsible Materials
Recycled swim fabrics, OEKO-TEX certified & fabrics chosen for safety and quality
Not Fast Fashion
Following Slow Fashion practices orders are shipped out 4-6 weeks after purchase