Wild, Feminine & Handmade
Handmade Bikinis in OEKO-TEX certified skin safe. Made from recycled yarn, designed to be customized
Find what feels like you & Shop All Styles
More Than Swimwear
Effy the Label is a one woman show created for adventurous & creative women seeking something different in both fit & sustainability. What started as frustration with fast fashion and greenwashing turned into creating something of her own. Designed by Chell in Kalispell, Montana, each piece is handmade from responsibly sourced organic and recycled materials, with separates that let you mix sizes in tops and bottoms for a fit that feels made for you. Feminine, effortless, with a hint of grit.
Our Solid Colored Swimwear is made using OEKO-TEX Standard 100 certified recycled fabrics, meaning every component of the material has been tested for harmful substances and verified to meet strict global safety standards. From the fabrics to the dyes it is tested to ensure they are safe against the skin and responsibly produced
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