pretty pieces & cleaner materials

Customizable separates that let you mix sizes in tops and bottoms for a fit that feels like you

Shop Tops

Naomi Side Top

$65.00

Flora Knot Top

$65.00

The Scarlet Bikini Top

$65.00

Lottie

$65.00

Winslet Tie front Bikini Top

$65.00

Darlin Bikini Top

$65.00

Sofie Bikini Top

$65.00

Jessamine

$65.00

Dream Crop Top

$68.00

Choose your Core Bottoms

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Boy shorts

$65.00

The Muse High Waisted Bottoms

$65.00

The Penny High Rise Cheeky

$65.00

The Sunspell 90’s Cut bottoms

$65.00

Sailor Shorties

$68.00

Salior Shorties High Waisted

$68.00

Shop your style

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The Mackie One Piece

$150.00

@effythelabel

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Blog posts

  • What does OEKO-TEX certified really mean?

    Because what touches your skin matters. We spend a lot of time thinking about what goes into our clothes not just how they look.. But what does that actually mean?...

    What does OEKO-TEX certified really mean?

    Because what touches your skin matters. We spend a lot of time thinking about what goes into our clothes not just how they look.. But what does that actually mean?...

  • Why Merino Wool for Swimwear?

    ****COMING SOON IN Spring 2027**** We believe beautiful swimwear shouldn’t require you to compromise on the materials touching your body. That’s why we’re taking a closer look at natural fibers...

    Why Merino Wool for Swimwear?

    ****COMING SOON IN Spring 2027**** We believe beautiful swimwear shouldn’t require you to compromise on the materials touching your body. That’s why we’re taking a closer look at natural fibers...

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