Wild, Feminine & Handmade
Handmade Bikinis OEKO-TEX certified made from recycled yarn, designed to be customized
Find what feels like you
More Than Swimwear
Effy the Label is a one woman show created for the adventurous & creative women with a free spirit who know are looking for something different with fit & sustainability in mind. Designed by Chell in Kalispell, Montana, each piece is handmade from responsibly sourced organic and recycled materials, with separates that let you mix sizes in tops and bottoms for a fit that feels made for you. Feminine, effortless, with a hint of grit. Thoughtfully designed to be worn beyond the water
You deserve all the moments