The story of..

Effy the Label is a heartfelt passion project, a one-woman show created and run by, Chell. Every piece is hand-cut and sewn in a home studio in Kalispell, Montana. We believe in the art of sustainability that is slow fashion and the beauty that’s poured into each unique item. The brand is named after Chell's daughter, Effy, who inspired her to reconnect with her creative side after becoming a mother, a feeling she almost lost but was reminded of the magic of creating and self-expression. Effy the label is designed for the women who are not ready to let go of that feeling and are ready to reveal their inner goddess.

Every bikini is meticulously handcrafted in Kalispell, Montana, from cutting the fabric to hand-sewing the final details, all infused with love. All colors are inspired by nature & exclusive prints are dreamt up by Effy the Label.
All Bikinis are made with fabric designed to withstand the rigors of saltwater and chlorinated pools while providing UPF 50 protection. Additionally, all exclusive printed fabrics are dyed with eco-friendly materials.

Craft your own Bikini

Step 1. Pick a style,color & print.
Step 2. Choose your coverage and if you want bows or padding 
Step 3. Measure yourself if you’re unsure of sizing. Make sure to check the “Fit Notes” and Message or DM for any sizing questions. 

Step 4. Time to welcome your personalized bikini to your wardrobe! 

Ready to Ship coming Summer 2025

We're excited to announce that we're currently stocking up for the 2025 Summer Farmers Markets! Custom orders are available, and our ready-to-ship items will be launched on our website in Summer 2025. Stay tuned for updates!

The Deets

Returns

Due to the nature of the product returns are not accepted at this time. However if any concerns please email infoeffythelabel@gmail.com

Shipping

Ready to ship bikini’s are shipped within 3 -5 days from purchase. Made to order custom bikinis are shipped out 4-6 weeks from when the order was placed.

Sustainability

We offer made to order pieces that are completely cut & made to order. Bikinis are dyed with eco friendly dyes

Fabric

All fabric is SPF 50, Salt water resistant & chlorine resistant

Uniquely Us

Our Exclusive and Floral prints are inspired by the beauty of nature and the magic in dreams

Location

Made in Beautiful Montana

Sizes

We carry at the moment sizes XS-XXL

Meet the Brand

Every swimsuit is lovingly handmade by me, Chell in Beautiful Kalispell Montana. This brand stems from my love for clothing and design. I taught myself to sew in 2021 and have been creating ever since. Effy is created for the amazing women who inspire me daily and for those who wear it. My dream is to keep designing unique swimsuits for women for many more years to come.

Slow Fashion

Embracing the principles of slow fashion, please allow up to 4-6 weeks for all custom orders to be shipped.